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New Impetus to Africa’s Top Football Events (21.10.2004)
The South African cellular network provider, MTN, opts to sponsor major football competitions in the continent.
A record breaking sponsorship deal will be signed today between the Confederation of African Football, CAF, and the South African cellular network supplier, MTN. Independent sources hold that the cellular company will put in some 12 million dollars (about CFA 6,000 million) in African football’s major events between now and 2010. These include the African Cup of Nations and the African Champions League. MTN will replace mobile phone manufacturers, Nokia, who sponsored the Nations Cup in Tunisia this year.
Reports hold that due to the mounting cost in sponsorship, the deal had to go through the MTN board - chaired by top businessman Cyril Ramphosa and the company`s CEO, Phuthuma Nhleko.
The multi-facets of the agreement, considered the biggest sponsorship in African sporting history, will be presented at 11:30 am to the press at CAF Headquarters in 6th October
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City, Cairo. The press conference will be presided at by the CAF President, Issa Hayatou. The ceremony is expected to be attended by a number of dignitaries, amongst them the African Union President, Ouma Konare. After today’s deal is sealed, the two major football competitions in the continent will be known as the MTN African Champions League and the MTN African Cup of Nations.
If effect, MTN is already involved in several football sponsorship deals in the continent. The company has brought in a new lease of life to this year`s Champions League and the Confederation of African Football`s annual awards banquet. In Cameroon, MTN took over the sponsoring of the national football league this season, ending a period of huge uncertainty. The company signed a two-year sponsorship agreement worth 600 million with the Cameroon Football Federation, FECAFOOT. It is the biggest financial transaction the FECAFOOT has ever negotiated. Much of the money is being distributed to the 16 division one teams.
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